John Armitage is a strategic digital product designer and design practice leader. Since entering the software industry in the early '90s, he has performed principal designer and team/practice leadership roles in various consulting and development organizations.
Since 2002 he has worked in the enterprise software arena, with user experience design teams at Peoplesoft, BusinessObjects, SAP, and Host Analytics. In six years at SAP, John designed new product and business concepts related to cloud computing, social media, collaboration, business networks, and visual analytics.
He studied liberal arts, graphic design, and business at Miami University in Ohio, and earned his MFA in graphic design from Rhode Island School of Design.