Claudia designs, develops, analyzes, and optimizes the machine learning that drives digital advertising to prospective customers of brands. An active industry speaker and frequent contributor to industry publications, Claudia was recently named winner of the Advertising Research Foundation’s (ARF) Grand Innovation Award and was selected as member of the Crain’s NY annual 40 Under 40 list. She has published numerous scientific articles, holds multiple patents in machine learning, and has won many data-mining competitions. Prior to joining m6d in February 2010, Claudia worked at IBM’s Watson Research Center, concentrating on data analytics and machine learning for complex real-world domains and applications. Claudia has a Ph.D. in information systems from NYU and an M.A. in computer science from Colorado University. Claudia takes active interest in the making of the next generation of data scientists and is teaching “Data Mining for Business Intelligence” in the NYU Stern MBA program.