Using Data Science to Make Fun Games

With more comprehensive uses of data science in the video games industry, companies are able to provide a better, more engaging and personalized experience for customers. Games are inherently complex - they are essentially virtual worlds where people can interact with each other. Every design has a direct intention and consequence. Because virtual worlds are so complex, the better we get at understanding these relationships with the use of data science, the more we are able to grow our business. Case studies will be shared to illustrate how Kabam utilizes data science and applies it to understanding its portfolio of games and millions of customers.