Kyle Rush will talk about putting quantitative and qualitative data to action through experimentation, to increase conversion rates and substantially impact the bottom line of a business. This talk draws on Kyle's experience at Obama for America (2012) and at Optimizely.
Using Practical Data for Conversion Rate Optimization
Kyle Rush is the head of optimization at Optimizely. He is frequently speaks on topics related to web technology and conversion rate optimization. His work has been showcased at Velocity Conference, MozCon, and in A/B Testing: The Most Powerful Way to Turn Clicks Into Customers. Prior to joining Optimizely, Rush was the director of technology at the New Yorker and was responsible for the introduction of a site redesign and incorporation of a metered paywall. Previously, he served as the deputy director of frontend web development at Obama for America 2012, where he managed the technical and product aspects of online fundraising totaling $690 million in 20 months.