Sports Analytics and the Giants: Dynamic Opportunities and Strategies for Revenue Generation

Friday, May 6, 2016 - 11:20 am to 11:50 am

Jerry will discuss how the San Francisco Giants organization uses data analytics to inform their tactical and strategic decisions regarding ticket pricing, promotions, and special event scheduling. Using a contemporary example of one such decision, Jerry will highlight the opportunities of using analytics, as well as strategies for addressing organizational and technical challenges.

Sports Analytics and the Giants: Opportunities for Revenue Generation | DataEDGE 2016

Jerry Drobny

Vice President, Strategic Revenue Services

San Francisco Giants

Jerry Drobny is responsible for strategic initiatives within the Business Operations Department including product pricing, customer information management, analytic reporting, and technology solutions development. Drobny and his strategic services team provide internal consulting services to assist and support the Giants organization’s decision-making and customer relationship management activities.