Beyond the Buzz: How Analytics and Machine Learning are Transforming Media

BuzzFeed was born on the internet. A truly global, instant, free, personalized content network, and the leading independent media company delivering news and entertainment to hundreds of millions of people around the world. We see every publishing event as an opportunity to learn about our readers, and improve how we may recommend content to them. This is only possible with data, and requires a hefty data underpinning in support of a broad range of analytics, product development and machine learning initiatives. In this talk you'll get a behind-the-scenes view into BuzzFeed's data operation, and the value it provides across our product, content and business teams.