Kenneth Yu is the head of business intelligence at Kabam, the leader in the western world for free-to-play core games. Yu joined Kabam in December 2011 and oversees the analytics and data science teams, focusing on advancing data-driven approaches to improve the performance of key business drivers. Prior to Kabam, Yu was a product engineer in the Spansion unit at Advanced Micro Devices Inc., where he developed analytics solutions and innovated on data visualization and performance modeling techniques in the semiconductor R&D domain. He received a B.S. in electrical engineering and computer science from UC Berkeley.
Head of Business Intelligence